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03 / Ongoing

Nobody’s website fails on launch day. It fails fourteen months later

A plugin update breaks the form. The domain renews late and email stops. The last blog post is from a rebrand that finished two years ago. A care plan is the boring insurance that stops all three — and keeps publishing while it does.

Month-to-month or annual. Cancel with a week’s notice — your site, your logins, always.

Dark analytics dashboard showing uptime, traffic and a rising performance line with gold accents
What a plan covers

Eight things, all of them quietly time-critical

This is the whole list. Anything on it that you do not need is simply not billed.

Content published for you

Blog posts, service pages and updates written or edited by us, formatted with images, alt text, internal links and a real meta description — then published, not emailed to you as a Word file.

  • 1, 2 or 4 posts a month
  • You approve before publishing
  • Topics chosen from search demand
  • Old posts refreshed, not just stacked

Design refresh at renewal

Once a year we bring the design forward: hero, layout rhythm, buttons, spacing, typography and the pages that quietly went stale. Your brand, kept current instead of frozen at launch day.

  • Included with the annual term
  • Mobile layouts re-checked
  • Component cleanup, not a rebuild
  • Bigger redesigns quoted separately

Domain kept alive

We track the expiry date, renew on time, keep WHOIS and privacy correct, hold the auth code where you can reach it, and make sure the DNS, www apex and redirects still point where they should.

  • Renewal reminders before the due date
  • Registrar stays in your name
  • DNS, SPF/DKIM and email deliverability checked
  • Redirect hygiene after any migration

Hosting, SSL & updates

Renewals paid before they lapse, SSL auto-renewed and verified, CMS, theme and plugin updates applied on a staging copy first, PHP and server versions kept supported.

  • Updates staged, then applied
  • Broken-plugin rollback ready
  • Server and PHP versions watched
  • Hosting renewal handled on your account

Backups you can restore

Scheduled off-site backups of files and database, tested by an actual restore — not a plugin that says green and holds nothing. One-click restore when a client edits something at midnight.

  • Daily or weekly, per plan
  • Stored off the server
  • Pre-change snapshot before any update
  • Restore tested on a schedule

Security & uptime

Uptime monitoring with an alert we act on, malware and file-integrity scans, login hardening, firewall rules, and cleanup if something has already gone wrong.

  • 24/7 uptime alerts
  • Malware / file-integrity scans
  • Login and admin hardening
  • Hack cleanup as a job, not an upsell

Speed kept, not lost

Every site rots slowly: one more plugin, three more megabytes of images. We watch the Core Web Vitals and clean up before your visitors feel it.

  • Quarterly CWV report
  • Image pipeline maintenance
  • Cache rules tuned
  • Third-party scripts audited

One thread, one invoice

A WhatsApp thread with the person who fixes it, and a single monthly or annual line item. No tickets, no portal login, no surprise hours at the end of the month.

  • Same person every time
  • Plain-English monthly summary
  • Fixed monthly price
  • Anything out of scope is asked first
Plan levels

Three depths of looking-after

Priced after we look at your site, because a 6-page brochure and a 400-product store are not the same job. Same shape of answer either way: one fixed monthly number.

Keep it alive

For a site that just has to stay up, stay secure and stay paid for.

  • Hosting, domain and SSL renewals handled
  • Monthly CMS + plugin updates on staging
  • Off-site backups, tested
  • Uptime and malware monitoring
  • Routine fixes within 48 hours
Get this price
Most chosen

Keep it current

Most-requested. The site keeps publishing, not just surviving.

  • Everything in Keep it alive
  • 1–2 articles a month, written and published
  • Small text, price and image edits on request
  • Quarterly speed and Search Console review
  • Priority fixes the same working day
Get this price

Keep it growing

For sites where the blog and the backlinks are the sales channel.

  • Everything in Keep it current
  • 4 articles a month + internal-link passes
  • Annual design refresh included
  • New landing pages as you need them
  • Guest-post links coordinated in the same plan
Get this price

Annual terms include the design refresh and are billed once; monthly terms are the same services without the refresh. Switch or stop with a week’s notice.

Getting started

Two weeks from “maybe” to covered

  1. 01Free look firstWe audit the site — speed, security, updates behind, what the host is actually doing, when the domain expires — and send it whether or not you sign up.
  2. 02Handover, in writingYou keep the registrar and hosting accounts. We get delegated access or a listed login, and we write down what each one is for, so nothing is only in our heads.
  3. 03StabiliseBackups configured, updates brought current, anything on fire put out first. This usually happens in week one.
  4. 04Baseline monthAfter 30 days you get a report: what changed, what is monitored, what we recommend, and what your site looked like before we touched it.
The part people worry about

You keep the keys

The domain stays registered to you. The hosting account stays in your name. The admin logins are recorded in a document you hold. Care plans fail to be cancelled mostly because agencies make that handover painful — we wrote the opposite policy and follow it.

If your domain expires next week and you only want that fixed, say so: we will do the renewal and the DNS, and you are not obliged to sign anything after.

Hand us a fire to put out

What a care plan is not

Unlimited rebuilds
A new page section inside your design? Yes. A different website? That is a build, quoted like one.
Ad spend or rankings promises
We maintain and publish. We do not run your Google Ads, and nobody honest guarantees positions.
Licences you already own
Premium theme, plugin or image licences are renewed at their real cost and shown to you, not marked up inside our fee.
Silent scope creep
If something needs more than the plan covers, you hear it before it is done — never on the next invoice.

Every month, you get

  • What was updated, and anything held back
  • Backups taken and whether a restore was tested
  • Uptime, threats and what was blocked
  • Articles published, with links to them
  • Core Web Vitals or Search Console movement
  • One recommendation, if there is one worth making

Not sure which plan fits? Send the URL and we will tell you.

One honest answer after looking at the site: what it needs, what it does not need, and roughly what the month costs. No audit fee, no obligation, and no report you have to pay to receive.

Month to month, cancel with a week's notice

One fixed monthly number, and a person who answers.

Tell us the site, the platform and how often you want articles published. We reply with the scope written out and the price to cover it — including which renewals fall due and when.